Please use this identifier to cite or link to this item: http://thuvien.ued.udn.vn/handle/TVDHSPDN_123456789/44479
Title: From branded to endorsement corporate identity strategy: the case of the Fattals Hotel Management Group
Authors: Ram Herstein
Yoram Mitki
Keywords: Phát triển du lịch
Kinh doanh khách sạn
Issue Date: 2008
Citation: Tourism Review, VOL. 63 NO. 3 2008,
URI: http://thuvien.ued.udn.vn/handle/TVDHSPDN_123456789/44479
Appears in Collections:Điện tử (TC)

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