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http://thuvien.ued.udn.vn/handle/TVDHSPDN_123456789/11942| Title: | From branded to endorsement corporate identity strategy: the case of the Fattals Hotel Management Group |
| Authors: | Ram Herstein Yoram Mitki |
| Keywords: | Phát triển du lịch Kinh doanh khách sạn |
| Issue Date: | 2008 |
| Citation: | Tourism Review, VOL. 63 NO. 3 2008, |
| URI: | http://thuvien.ued.udn.vn/handle/TVDHSPDN_123456789/11942 |
| Appears in Collections: | Địa lý-Du lịch (TC) |
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