From branded to endorsement corporate identity strategy: the case of the Fattals Hotel Management Group

Please use this identifier to cite or link to this item: http://thuvien.ued.udn.vn/handle/TVDHSPDN_123456789/46325

Title:	From branded to endorsement corporate identity strategy: the case of the Fattals Hotel Management Group
Authors:	Ram Herstein Yoram Mitki
Keywords:	Phát triển du lịch Kinh doanh khách sạn
Issue Date:	2008
Citation:	Tourism Review, VOL. 63 NO. 3 2008,
URI:	http://thuvien.ued.udn.vn/handle/TVDHSPDN_123456789/46325
Appears in Collections:	Địa lý-Du lịch (TC)

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