Please use this identifier to cite or link to this item:
http://thuvien.ued.udn.vn/handle/TVDHSPDN_123456789/46325| Title: | From branded to endorsement corporate identity strategy: the case of the Fattals Hotel Management Group |
| Authors: | Ram Herstein Yoram Mitki |
| Keywords: | Phát triển du lịch Kinh doanh khách sạn |
| Issue Date: | 2008 |
| Citation: | Tourism Review, VOL. 63 NO. 3 2008, |
| URI: | http://thuvien.ued.udn.vn/handle/TVDHSPDN_123456789/46325 |
| Appears in Collections: | Địa lý-Du lịch (TC) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 3.PDF | 72.29 kB | Adobe PDF |  Sign in to read |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.
